Earthwatch institute is a non-profit organization which is from USA since 1971 and it has built offices all over the world in order to cover its major task of supporting environmental-scientific researches from schools, univeristies and even other educational institutes (referenced from wikipedia). Earthwatch aims to construct a robust knowledge database about natural environment, let more people from worldwide know about existing environmental issues and protection measures, and appeal them to contribute on protecting the natural environment.

With social media like facebook, twitter and Youtube, Earthwatch Institute has more flexibility to strengthen its follower-base, gather educational materials and research projects, and then fulfill the goal of environmental protection. The following paragraphs demonstrate the social technology value levers which Earthwatch is applying when implementing enterprise 2.0.

1. Collect information and insights (crowdsource resourses and solutions)

social media usedwiki-blog

As it was described above, Earthwatch Institute gains a huge amount of followers around the world via Facebook, Twitter and Youtube. The followers are either from the public or from the educational/research institutes, and they are encouraged to learn, share and contribute their scientific field researches and environmental study/experience through those social media.

Earthwatch also has its own official websites (e.g. Earthwatch Institute Australia) for various regions in order to systematically organise its events, blogs and news, which help to introduce and advertise itself. Most of the information are crowd-sourced from the followers and cooperative institutes.

2. Mobilize resources (Fundraise)


As a non-profit institute, Earthwatch inspires all people to make donation via either social media or physical actions like donating cash in a fund-raising office. Nevertheless, donation activity through social media is more common compared to the traditional method.

The benefits of social media on fund-raising are

  • Fund transition becomes much more transparent to the public
  • Easier to gain response and actions from the public via network
  • Save time and cost on traveling around to speech and collect donations
  • Popular social platforms have robust user-base and they offers a cost-effective method to publicise institutes