The beauty of social community is to allow trouble-shooting, knowledge growth and business improvement being proceeded in a collaborative environment between companies or between company and professional individuals around the world. Network technologies and the social media like twitter, facebook and youtube are the path to support industry collaborations with higher efficiency and benefits regardless of constraints like geographic distance, time management, documentation difficulty and budget issue. In a word, enterprise 2.0 is the social media technology which offers companies a great challenge to gain higher benefits of both profile and business by deeply involving into social community via Internet. The following paragraphs will introduce a few examples of companies which successfully implemented enterprise 2.0 and achieved remarkable business values.
(article cited from http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000006924)
TELUS is a telecommunication service provider from Canada which used Microsoft Sharepoint as the crowd-sourcing tool to enhance the learning-and-growth of employees in a cost-effective way since 2010. With help of sharepoint, employers can access uploaded course and training materials from the knowledge database prepared by the experts within the company. It saved about 20 percent of learning budget to its staffs.
Peering business model is utilized in this case since TELUS is peering with Microsoft and imason to develop the social media for staffs in TELUS to share their skills and experience.
(article cited from http://communities.intel.com/docs/DOC-3603)
Intel is another example who embraces social media and network technologies to build up the digital environment for internal collaboration. The image above demonstrates that Intel has been introducing social media since 2004 and the company heavily relies on them. Based on the article, by 2009, Intel aimed to “develop social computing strategy” for the purpose of enabling more frequent communication and better experience on resource and knowledge sharing. Based on the existing software and hardware technologies developed by Intel, social media have been working in a highly organised way at low risks like security breach, system unstability and low productivity.
Ideagoras business model is used in this case because the enterprise 2.0 technologies which Intel uses are consumer-oriented social media. In other words, Intel gains external contribution by collecting feedback from consumers via wiki, forum and blog.